Is SEO Essential For Every Business In 2020

Is SEO Essential For Every Business In 2020?

If you are asking questions like these, you are the right place. As experts in the field of SEO, or search engine optimization, we know that the right SEO can make or break a business online. On this page, we will explain why SEO is essential, which business need it, and offer some resources so you can explore the topic further.

Let us get started with an explanation of how SEO works, and how it impacts the rankings of your website in the first place. If you would like to speak with one of our Internet marketing experts, you can reach us anytime.

ExciteBrand Is A Leading Digital Marketing Agency in the United Kingdom

ExciteBrand is a full-service digital marketing company in Leeds & Manchester that can create an SEO campaign that will draw your most targeted customers to your website.

ExciteBrand Is A Leading Digital Marketing Agency in the United Kingdom

Contact us today!

How Does SEO Work?

SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving the position of your website in search engines—which is why it is called “search engine optimization”.

There are two stages of SEO, on-page and off-page. On-page SEO consists of anything you can control on your website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on. On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings. Generally, this only refers to links.

It takes time, knowledge of SEO, and successful implementation of the desired on- and off-page SEO factors to optimize your website for high rankings in search engines. If the collective power of your site or an individual page SEO is more powerful than all others, with regards to a specific query, you will rank #1.

Because SEO involves so many ranking factors, you can think of the #1 site as winning a triathlon of sorts. In a real triathlon, the winner of the running portion is not necessarily the winner of the entire race – and so it is the same with SEO. The site with the most links, the most pages, or most visitors is not necessarily the #1 site. Their overall performance determines who comes out on top.

Why is SEO Important?

SEO is Google way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1.

SEO is essential because it keeps the search results fair. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you will have a better chance of showing up in the results.

Users trust search engines and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.

And SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you are working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.

What Search Would Be Like Without SEO

Without SEO, it is hard to say how we would ever find websites, businesses, or the information we seek daily. The search engine results would be too easy to manipulate as users as we would have to look much longer and harder to find valuable sites instead of the ones easily manipulating the results to get to the first page.

SEO is essential because it ensures that typical people do not have to search for more than a few seconds to find the information or products they want. It establishes a sort of “natural order” online that would be missing without it.

Marketers Believe SEO is Crucial

Additionally, many marketers find that SEO is crucial to their work. This chart shows that 50% of marketers believe SEO is the most effective digital marketing strategy.

As you can see, SEO is essential—and without it, you might even be spending too much money on other marketing activities!

Is SEO Important for Every Kind of Business?

If you are reading this article, you may be wondering if SEO is all that important for you. You may have a business in an industry where there is little to no competition, so you might already be ranking #1.

No matter what your situation is, if you have a website for your company, SEO is essential. Whether your business is new or old, struggling or succeeded, small or large, SEO is crucial to your online success. Even if you are the only one in your industry, SEO is still necessary.

Here are a few examples of industries and businesses that can benefit from SEO:

  • Manufacturing
  • Healthcare
  • Retail
  • Home services
  • HVAC
  • And more

Why is that? It is because of one reason: your SEO is something you can control.

There are many things about your business that you cannot control. You cannot control when a new competitor appears, how well your customers react to a new product launch or your quarterly profits.

But with SEO, you can control your rankings. And this means, to some extent, you can control how many visitors come to your website, which directly impacts how many online sales or leads you get, which hit the amount of money you can make from being online.

If you invest in your website search engine optimization, you are making a direct investment in its visibility and profitability. So no matter what happens tomorrow, if your SEO is constant, you can count on that visibility to help your business grow and prosper.

That is why SEO is so important, no matter what your business does. And based on the way search engines are developing, it is unlikely that SEO will lose importance any time soon.

Is SEO More Important for Some Businesses Than Others?

You may be wondering if investing in your websites SEO is all that important. Do some businesses or industries need search engine optimization more than others?

Every website has different needs when it comes to SEO. But it is rarely the business or industry that determines those needs. It is typically factors like:

  • The website stage in the growth process
  • How visitors are reacting to the website
  • What keywords the business wants to rank for
  • The amount of competition for those keywords
  • Whether or not any SEO has done in the past
  • Whether or not the site is under any kind of Google penalty

Where the industry can have an impact is with regards to competition. If you are creating an online jewellery store and are determined to rank for the keyword “jewellery,” your SEO is going to be more costly, and more time-consuming, than SEO for a jewellery store for children targeting “fine children jewellery.” That is because the competition on that first keyword is much, much higher—so it will take much more work to break into the top positions.

That does not make SEO any more important for your jewellery site, though. It just means it is more of a challenge. SEO is just as important for every business, no matter its industry or competition. Again, this is because you cannot control many of the factors that surround you, but you can direct your SEO. And if you could directly influence your website traffic, ranking, and sales or leads… why would not you?

Can a Business Stop Doing SEO Once It is Successful Online?

Let’s say, a few years from now, your business is highly successful online. Your website is earning links, your visitors are arriving in a steady stream, and you have a regular growth in sales. Can you stop worrying about search engine optimization once everything looks good?

No! No matter how successful you become, you should never stop optimizing your website. Even the largest, most profitable companies in the world still use some level of SEO. However, because of their success, they may have changed the specific amount of time and resources they decided to dedicate to each SEO tactic.

Here is what we mean: if your website is brand new, and you are looking to make it very authoritative, you may aggressively build links to it. In five years, however, you may find that you are earning lots of links naturally. That does not necessarily mean that you should stop building backlinks entirely, but that you can scale back the amount of time you spend on manual outreach.

But when it comes to SEO, nothing is sure. Right now, Google places a lot of weight in the number of, quality of, and relevancy of links pointing to your website. A few weeks from now, however, it could declare that links are no longer as important and that the amount of content you have plays an essential role in determining your rankings.

Because SEO is always changing, it is crucial not to become complacent, or to assume that your site, in its current state, will rank where it does. Search engines consider the freshness of your content as well as how recently other sites have linked to you. If you do not update your content, you may not gain new links, and your website will lose relevancy over time.

Your competitors will always be working to outrank you, and search engines will always be changing. Unless you keep up with the optimization of your site, you won’t have much luck maintaining the success you find online.

So, in short, no—you should not stop doing SEO once you are successful. If you do, you will likely find that your success is very short-lived.

Finding the Right SEO Firm

The SEO industry is consistently evolving, and you need to stay on top of the latest trends to maintain your rankings in search results.

You need a trusted SEO partner that fully understands your business and works with you to implement SEO solutions designed to help you reach more people and earn more revenue online.

When selecting an SEO firm to work with your business, it is essential to examine several key factors.

Past performance

Reputable SEO firms will publish portfolios and client testimonials online. That allows you to review their past work and determine whether or not the company is the right fit for your business.

You need to choose an SEO firm you can trust, and examining the company track record will help you feel more confident in your decision to work with them.

Area of expertise

You also need to consider the company area of expertise.

For example, you will need to determine what you want to improve with your online presence and choose a firm that specializes in that area. Does the firm specialize in SEO or is their bread and butter email marketing?

That will help you to select the firm that will best help you accomplish your business goals.


When selecting an SEO firm, price alone should not be the deciding factor.

While you likely won’t have an unlimited budget, it is necessary to remember that with SEO firms, you often get what you pay. If a firm promises “cheap” SEO services, you may be sacrificing quality.

Firms should provide customized, fair pricing and quality services that allow you to get the most out of your SEO campaigns.

How Can My Business Start Optimizing Its Website?

Are you ready to learn more about SEO? Here are a few resources we think you will enjoy. If you are just getting started with optimizing your site, these articles and blog posts will help you learn more about why SEO is essential for your business, and how you can improve your rankings.

Choose ExciteBrand as Your Trusted SEO Partner

If you’re looking for a company to help you get to the top of the search engine rankings, why not give ExciteBrand a call? With more than 500 satisfied clients and over 200 raving fans, our search engine optimization skills have been proven to help businesses just like yours find success online.

Still not convinced that SEO is right for you? We offer guaranteed SEO services, so if you do not see results, we /will give you your money back.

We would be happy to answer any questions you may have about our SEO pricing plans or the methods we use to improve your website visibility in search engines. Feel free to contact us at any time!


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